Pfister - Happy Days #1
A Full-AI campaign of eight commercials for the Swiss furniture brand Möbel Pfister AG
The client provided images of their furniture and references for these mysterious, faceless, full-body spandex figures in purple. From there, I designed the room, positioned the furniture, and finalized the short, quirky stories around them.
As the process went on, both client and agency got more and more inspired by the creative possibilities: so we added a dog, more humor, and a lot more personality than you’d expect from a “traditional” furniture spot.
Created in close collaboration with the fantastic crew from INFECTED GmbH